Diageo Reports Full-Year 2025 Sales Growth Despite Market Headwinds

Global spirits powerhouse Diageo has reported a full-year sales increase for fiscal 2025, even amid a difficult trading environment. 

The company posted an organic net sales growth of around 1.7% for the year ended 30 June 2025, driven by both volume increases (0.9%) and positive price/mix (0.8%) — a notable result given the broader industry challenges. 

Despite the growth, operating profit declined significantly, largely due to one-off restructuring and impairment costs, currency effects, and higher overhead investments.

Nonetheless, Diageo continued to expand market share in the majority of measured markets, with standout performers including Don Julio tequila, Guinness, and Crown Royal Blackberry contributing to its resilience. 

The company also confirmed plans to implement cost-saving measures and strategic initiatives under its Accelerate programme to sharpen growth and support long-term resilience. 

Overall, Diageo’s results reflect a balanced performance — modest sales growth paired with pressures on profitability — in a year many in the spirits industry have described as challenging.