FITZ , Korea
Target to Middle class consumers
because It's cost around £1
Vol : 4.5%
There is a stereotype that Korean beer is too mild to enjoy it
It has figured that concern and the price gets even lower than the average price.
This beer has a different fermentation process.
The leaven which is contained in this beer is much more active than normal one.
It gives you fresh taste
AS their commercial has been referring that the taste was really clean
It is on the middle between bittiness and sweet
The main advantage of this beer is cheaper price and not mild taste