[Social Analyst] Social research methods

Scalogram Analysis

Analyse How similar each other between the answers of Questions and the hypothesis.

A hypothetical, perfect Guttman scale consists of a unidimensional set of items that are ranked in order of difficulty from least extreme to most extreme position. For example, a person scoring a "7" on a ten item Guttman scale, will agree with items 1-7 and disagree with items 8,9,10. An important property of Guttman's model is that a person's entire set of responses to all items can be predicted from their cumulative score because the model is deterministic.- wikipedia 

Item Analysis

Analyse the correlation and consistency in the items ( Questions )


Item analysis is a process which examines student responses to individual test items (questions) in order to assess the quality of those items and of the test as a whole. Item analysis is especially valuable in improving items which will be used again in later tests, but it can also be used to eliminate ambiguous or misleading items in a single test administration. In addition, item analysis is valuable for increasing instructors’ skills in test construction, and identifying specific areas of course content which need greater emphasis or clarity. Separate item analyses can be requested for each raw score1 created during a given ScorePak® run.

Factor Analysis

Factor analysis is a statistical method used to describe variability among observed, correlated variables in terms of a potentially lower number of unobserved variables called factors. Wikipedia